WEDNESDAY, JULY 16, 2025   |   SUBSCRIBE    ARCHIVES   
The best in North America fishing – with an emphasis on Canadian waters – happens every Friday night on World Fishing Network for “Reel in Canada Fridays” beginning at 6 p.m. ET.
Join Outdoor Sportsman Group staff and celebrities during Happy Hour at ICAST on Wednesday, July 16 beginning at 4 p.m. and meet Captain Emily Gale and Captain Amanda Gale, affectionately known at the Gale Force Twins
The 5- and 6-inch SWAG LT exhibits all the realism of live prey, while a groundbreaking SWAG™ tail empowers an incredible range of retrieve speeds.
Spanish Fly, the groundbreaking fishing and adventure series originally hosted by the late Jose Wejebe, will return to screens in 2026 through a powerful collaboration between Jose’s daughter, Krissy Wejebe, and Outdoor America, led by Emmy-nominated producer James Marko.
Designed by Big Bite pro Mike McClelland, the McMoney Jig is a true hybrid jig that performs both shallow and deep.
Natural Resources Officer (NRO) Travis Ferguson will be formally recognized at the NASBLA Annual Conference this September in Des Moines, Iowa.
The 3.5" double-tail kicking grub can catch fish in a variety of different ways – just ask Yamamoto pro Brent Ehrler.
Outdoor Sportsman Group announces the expansion of GAME & FISH TV to VIZIO WatchFree+, bringing outdoor adventures and live events to even more viewers through this free, ad-supported streaming (FAST) platform.
Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin to include a 3/4 and 1 ounce versions.
Being introduced at ICAST 2025 on July 16 in booth #5630, they will be available starting at $39.99 (USD) from tackle shops and sporting goods stores both in the U.S. and Canada.
Canadian manufacturer BRP has signed a definitive agreement for the sale of its Manitou assets in Lansing, Michigan to the company that owns Bentley Pontoons.
These new aluminum GX casting reels join the premium GX Series spinning reels to give premium-performance anglers the no-compromises reels they want at a competitive price.
Featuring a roster of 51 pros, the 2026 season will spotlight some of the country’s most diverse fisheries and record-setting payouts
Cory Schmidt becomes Managing Editor, Todd Ceisner is named Digital Director and Thomas Allen is named Senior Multimedia Editor.
Norsk Lithium®?offers a line of powerful, lightweight lithium marine starting batteries that exceeds most outboard manufacturer specs and will never leave you dead in the water.
Designed in collaboration with renowned lure innovator Bill Siemantel, this topwater bait combines hyper-realistic design with frantic, erratic action to trigger explosive strikes from the biggest fish
After the Department of the Interior terminated its grant, the Recreational Boating and Fishing Foundation may have an opportunity to reestablish its programs later this year with a new round of funding.
The new Force® Current is a trolling motor that redefines kayak fishing with a first-of-its-kind hands-free wireless throttle and steering control system.
Women seeking to learn fishing in a welcoming, no-pressure environment can do just that at the “Ladies, Let’s Go Fishing!” Keys University and Fishing Fever Tournament, Oct. 17–19, 2025.
The brand invites retailers, media, and industry professionals to visit Booth #1216 and experience firsthand how Hobie® Eyewear is turning sustainable ideals into impactful action, on the water and beyond.
Available in 10 fish-catching colors, the Jiggin’ Spoon can be found in both ½ and ? oz sizes, all with great wobbling action.
Coming to life in maneater sizes 8000 to 25000, the supersized 25 SALTIGA is armed to take on North America’s largest denizens of the deep.
Featuring wire keeper and a premium Gamakatsu hook to make sure bites turn into catches, the Swimmer Ball Head comes 4 per pack and is available in a variety of sizes including: ? oz, ³⁄?? oz, ¼ oz, and ? oz with 2/0 and 3/0 hooks.
Wired2fish has announced the expansion of its core personnel with the additions of Theron Asbery, Nick Dumke, Katie Hagan and Sam Hudson.
The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both saltwater and inshore applications.
Designed for anglers who want gear that looks unique and fishes hard, the Pulse Wave Series brings fresh energy to the water at an affordable price.
Sporting all the popular G-Stroll features, including the off-centered design and double-v bait keeper, these expansions come 3 per pack and offer multiple hook sizes in each weight.
The key design concept of the DR 24 is the “shoulder ledge” that acts as an extension of the lip, increasing pressure on the bait and allowing a smaller bait to achieve incredible depths.
The improved Ballistic MQ LT is the latest rendering of this award-winning freshwater/saltwater crossover reel with the exclusive Airdrive system.
Featuring ABS construction, the 5" Bull Shad is an affordable way to get your hands on the best-selling swimbait designer Mike Bucca has ever created.
The Rattle Frog Pro delivers louder sound, more aggressive action, and improved hookup performance—making it a must-have for anglers targeting trophy bass on the surface.
With anglers starting in Erie, and a decent run to the mouth of the Detroit River that connects Erie with St. Clair, some new strategies and water will likely come into play.
FishLab announces the launch of the Darting Swimmer, a versatile softbait designed to deliver a lifelike darting and gliding action that mimics injured or fleeing baitfish.
Hoot-owl restrictions took effect last Thursday at 2 p.m. on sections of the Ruby, Jefferson, Big Hole, Beaverhead and Smith rivers, prohibiting fishing from 2 p.m. to midnight each day.
A premium-performance rod series consisting of 22 models, LEGEND X2 combines first-ever materials and technologies with next-level American engineering and design.
The company’s distinctive APEX Vision coatings replicate the reflection real minnows and other critters emit, a game-changer on pressured waters and for whoppers that have seen it all.
The Florida Fish and Wildlife Conservation Commission (FWC), in collaboration with The Florida Nomad, has announced The Florida Nomad’s Artist Spotlight Award recognition as part of the Florida Fish Art Contest.
The 1.5" Fuzzy Nut is a dice-style bait that lives up to its Fuzzy name with threaded skirt material, providing a subtle secondary action that drives bass crazy.
Built on the same hyper-realistic PrawnStarZ profile, the loose body version offers anglers rigging flexibility to match cover, current and water depth, making it ideally suited for every application from shallow water sight fishing to probing deep passes and drop-offs.
Featuring an eco-friendly tungsten weight that is 70% lighter than traditional lead, the Tungsten Spinner makes casting a breeze while delivering a heavier bait at a smaller size.
New rods for freshwater, saltwater and everything in between and for baitcasting, spinning and flyrodding everything from tarpon and bonefish to bass and muskies will be available in the ICAST display from St. Croix this week.
Garmin has announced the ECHOMAP™ Ultra 2 16-inch chartplotter series designed for inland and nearshore anglers that demand a larger, sharper display with premium mapping and exceptional sonar capabilities.
From skipping docks with the utmost accuracy, to bombing lures long-distances to cover more water, anglers can rely on DAIWA’s new 23 model 2025 TATULA Bass Rod series, each designed for specific fishing situations and techniques.
Featuring precise wire diameters, optimized blade spacing and scale-patterned blades, Select Spinnerbaits come together to create a lure built just right.
Okuma Fishing, known for building rugged and dependable saltwater tackle, introduces the new Rockaway Si Spinning Reel, a purpose-built reel engineered for the demands of surf and inshore fishing.
Whether you’re a seasoned fisherman or new to the sport, JUST CAUGHT: Gale Force Twins promises to be a reel crowd-pleaser.
Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping colors, offering even more options to truly match the hatch.
Featuring an over-molded resin body and tail that’s extremely durable, the Twitchin’ Puppet looks and moves like a real minnow.
 

A monster muskie like this one would be a lifetime accomplishment for most anglers, but the use of forward scanning sonar has made it much easier in recent seasons. (Fish Ontario)

Because I’ve been in the “what’s new” end of fishing for many decades, I tend to like new technology, including Forward Facing Sonar or FFS. Catching more fish equals more fun, in most varieties of our sport.

But there are some unforeseen issues arising from the effectiveness of FFS for some species in some waters.

On Northwestern Ontario's Eagle Lake east of Winnipeg, which has a world-class muskie fishery, a group of lodge owners is urging anglers to voluntarily avoid using FFS for the giant pike due to concerns that it could threaten the health of the population there, reports Gary Rinne of NWO News.

"FFS allows anglers to 'sharpshoot' deep-water muskies with unprecedented precision and effectiveness," Cal Ritchie, a local fishing guide, told Rinne. "That repeated targeting and handling, especially of large fish, leads to increased stress, delayed mortality (where death occurs after release back to the water), and potential long-term impacts on the lake's size structure and trophy potential."

The concern is particularly appropriate in these Far North waters where growth is extremely slow for nearly all species. Biologists estimate it takes 15 to as much as 20 years to reach the Holy Grail 50” class for this species in the far north. If we kill one, it takes a long time to replace.

FFS technology delivers a live image of exact fish location, as well as an angler's lure or bait presentation, allowing the angler to see how the fish reacts to the offering. It’s particularly deadly for large fish like muskies, which are very easy to make out on the real-time screens out to well over 100 feet from the boat.

If one muskie angler catches a 40-pounder, lands it quickly, handles it carefully and gets it back into the water promptly after a photo, likely no problem. The fish will recover quickly so long as it was not hooked deeply.

Forward Facing Sonar offers a live vision into the water within casting range, making catches much easier for some species.(Humminbird)

But if another angler comes along three days later and catches that same fish, and then a third a week later, it’s likely that the fish is not going to do well. The combination of repeated injuries and maybe even the fear of prey-size food that’s instilled is going to have a negative impact on survival, to say the least. And FFS just makes it relatively easy on big, slow fish like muskies—which are otherwise known as the “fish of 10,000 casts”.

And the quality of FFS is only going to get better, probably to the point that we can just about count the scales on old Esox.

I mean, let’s face it, if fishing were all about efficiency in catching, we could get out there and tow 300’ wide gill nets and get it done in a hurry. 

Sport fishing is the art of imposing restrictions on ourselves in chasing critters that have much lower IQ than we do. That’s why most use light tackle, artificial lures, and fly rods to pursue them. It’s more about the pursuit than taking home something for the table for the majority of U.S. anglers, though panfish and catfish anglers might disagree in fresh water, flounder and sheepshead fishermen as well as offshore anglers in salt.

And FFS is not a problem in some fisheries, at least not yet. At my home lake, Guntersville, everybody who can afford it is now forward-scanning their ass off, and so far it has not hurt those of us who still can only look straight down with our sonar. 

The amazing FFS detail along with the real time image display allows anglers to pick out individual fish, see their reaction to a lure and catch them much more often than previously. (Garmin Electronics)

As I write these words I can see at least three boats out there with two guys up front intently watching the screen. But I know I can go out there this afternoon and—if I don’t screw it up—catch a couple of nice ones on the channel not a hundred yards from where the FFS guys have been straining the water with their little swimmer jigs. I can’t beat them in a tournament, but I can enjoy my way of fishing, and they can enjoy theirs.

Staring all morning at a screen while appearing not to notice the spectacular sunrise, the fog drifting over the mountains and the occasional passage of a bald eagle overhead is not my cup of tea, but of course for tournament anglers and for guides, it ain’t about smelling the daisies, it’s about earning a living.  

As with so much in angling—and in life—there are multiple ways of looking at FFS, and some of us are going to be big fans, some of us are going to see it as the worst thing since gill nets for sportfishing. Hopefully we’ll keep an eye on the science and the fish populations, and put reasonable limits on the technology where it’s needed or preferred by the majority.

— Frank Sargeant
Frankmako1@gmail.com

 

 
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