Rapala launches the CountDown Magnum Elite, a heavy-duty saltwater lure built on the legendary Wounded-Minnow action with premium VMC hooks. The Elite features a tougher Abachi wood body, flatter sides for high-speed tracking up to 10 knots, and is available in 10 premium colors with a retail price of $24.99 to $27.99.
Light Tackle Anglers, a Massachusetts-based manufacturer, debuts Uncle Ted at ICAST 2026. The innovative 3-inch finesse lure features a patent-pending jighead design and proprietary soft plastic formulation, addressing traditional Ned rig limitations while maintaining effectiveness for bass and walleye fishing.
NEBO introduces the TORCHY 3K Pocket Light, a compact 3,000-lumen flashlight featuring USB-C recharging, IPX6 water resistance, and Smart Power Control technology. Priced at $69.99, it combines high-output brightness with portability for professionals and outdoor enthusiasts.
Savage Gear launches the 3D Line Thru Trout Pro and 3D Line Thru Pulse Tail Trout Pro swimbaits, featuring patent-pending Y-Tube Line Thru technology and two distinct swimming actions designed for trophy trout fishing across varying water conditions and retrieval speeds.
Whitewater introduces the Slipstream Bamboo Hoodie, featuring premium bamboo fabric with advanced moisture-wicking, natural thermal regulation, and antimicrobial properties. Available in Olive Green, Blue Bell, and new Camo colorways, the hoodie combines flatlock seams and Lycra details for optimal comfort and performance on the water.
Flambeau Outdoors introduces the Terminal Slim Waterproof Ultimate Tuff Tainer, a compact storage solution featuring a 1.7-inch profile, removable storage cups, waterproof gasket, and Zerust® anti-corrosion technology designed for multi-day fishing trips.
Berkley is expanding its PowerBait MaxScent Magnum Hit Worm lineup with seven new fish-catching colors designed for finesse fishing techniques targeting pressured bass. The 7-inch worms feature a thick body and bulbous tail paired with MaxScent technology and are available for $9.99 per pack starting June 2026.
Skeeter introduced the new FXE bass boat model line featuring advanced hull design, Yamaha V MAX SHO 250-horsepower outboards, and precision manufacturing technology. The models deliver improved performance, handling, and control, with availability through authorized Skeeter dealerships in late June 2026.
DAIWA announced the PRESSO Freeboard Case, a modular hard-shell tackle storage solution designed for technical anglers using micro-spoons, jigs, and BFS hardbaits. The case features customizable foam inserts, indexed compartmentalization, and a slim 1-inch profile, available in two sizes starting at $18.99.
Missile Baits has announced the Buzz Wagon, a premium full-size buzzbait manufactured in the USA by Brazalo Lures. Designed by pro angler and Missile Baits owner John Crews, the bait features a Gamakatsu 3/0 Flip/Punch Hook, anodized aluminum blade, and distinctive blade-to-sleeve sound for maximum fish attraction.
Rapala launches CrushCity™ soft plastics, developed in collaboration with elite tournament angler Jacob Wheeler, featuring The Mayor™ swimbait, Mooch Minnow™, and Freeloader™, with VMC premium terminal tackle integration for optimal performance across bass and walleye fishing.
Okuma Fishing Tackle announces the all-new Eminent Baitcast Reel, a low-profile bass reel featuring an audible drag click system, C-40X frame, and carbon fiber components. Available in four models with left- and right-hand retrieve options at $109.99 MSRP, launching June 2026.
Z-Man® partners with ChatterBait® inventor Ronny Davis to launch the ChatterTail™, a modern inline spinner featuring a vibrating blade that delivers aggressive thump and erratic action. Available this fall in multiple sizes and color patterns, the lure combines classic design with innovative performance for all species and skill levels.
13 Fishing partnered with four-time national walleye tour champion Duane Hjelm to develop the new Jigging Rap Rod, specifically designed for Rapala's Jigging Rap lure. Available in Myth and Oath series with prices starting at $99.99, the rod features a parabolic bend and fast-action tip for optimal bait action.
Fish Monkey's Freestyle glove offers versatile warm-weather fishing protection with UPF 50-plus sun protection, non-slip Monkey Grip palm, and touchscreen-compatible fingertips. The customizable design allows anglers to remove select fingertips for personalized fishing styles across multiple applications from bass fishing to kayaking.
Daiwa introduces its new Light Jighead for 2026, featuring realistic baitfish head design with 3D eyeballs, powder-coated durability, and a specialized U-shaped line-tie. Available in five weights from 0.5g to 3.0g and three colors, the jighead is designed for finesse fishing applications including bass, trout, and crappie.
Lew's has released the Custom TLX 150 baitcast reel, designed for coastal and freshwater environments. The reel features a rigid aluminum frame, ParaMag® RX magnetic cast control, and machined aluminum Speed Gears® for durability and smooth retrieves, available at dealers starting June 1, 2026.
Rapala introduces two new storage solutions: the Rapid Pouch, a water-resistant clear PVC bag for soft baits in small and large sizes ($12.00-$17.99), and the Rapid Pack, a soft plastics storage solution with a clear PVC window and removable divider ($14.99-$19.99).
VMC introduces the Snitch Jig, a versatile walleye lure featuring a sculpted blade that rotates at slow speeds, emitting vibration and flash. Compatible with live crawlers and finesse plastics like CrushCity's Mooch Minnow and Mayor, it comes in 10 eye-catching colors.
Z-Man® partners with ChatterBait® inventor Ronny Davis to launch the all-new ChatterTail™, a modern inline spinner featuring a vibrating blade that delivers aggressive thump and hunting action. The lure combines classic inline spinner profile with enhanced performance for all species and skill levels.