Plano StowAway and Waterproof StowAway ($7.99-$19.99)

Elevate your tackle organization with the all-new Plano StowAway, designed by anglers, for anglers. Featuring rigid, pre-cut dividers to prevent tackle migration, Rustrictor technology for built-in corrosion resistance, and a single-latch closure for quick, one-handed access, this upgraded utility box ensures your gear stays protected and easily accessible. For those needing extra protection, the Plano Waterproof StowAway includes a Dri-Loc seal for a watertight barrier and an ultra-clear lid for enhanced visibility and durability. Available in multiple sizes, proudly made in the USA, and offered at an accessible price, the new Plano StowAway is the perfect solution for every angler’s needs. IMAGES

Ugly Stik GX2 ($49.95) The Ugly Stik GX2 has been America’s favorite rod since 1976 establishing a reputation for unmatched strength and durability. The new GX2 builds on this reputation now packed with new features that make it tougher and perform better than ever. The renowned Clear Tip design, Ugly Tech construction, and Ugly Tuff guides are now joined with a proprietary guide coating to improve performance, an extra durable rubberized diamond EVA handle for better grip and improved durability, and finally, a new reel seat designed for better hand feel and increased sensitivity all packed under a 10-year warranty. IMAGES

Abu Garcia Max SX Spinning Combo ($89.99) The Max SX Spinning Reel features a cutting-edge design inspired by the renowned Revo and Zenon series. With its asymmetric body, V rotor, and V spool design, this reel is engineered for anglers seeking a lightweight, compact reel that delivers top-tier performance. Featuring 6+1 stainless steel bearings, a Rocket Line management system to minimize wind knots, and sizes ranging from 750 to 6000, it’s perfect for any fishing adventure. The Max SX Combo adds a 24-ton graphite construction rod, high-density EVA grips for enhanced feel, and an Abu-designed reel seat for optimal hand contact. Ideal for those who demand both precision and power. IMAGES

Berkley Catch and Cook Fillet Kit ($44.99) The Catch ‘N Cook bundle is your all-in-one fillet kit, featuring a durable Berkley XCD 7in Fillet Knife with a semi-flex blade, a portable rubber fillet mat for easy cleaning, and a microfiber towel for quick clean-up. Plus, get a free maintenance kit with a hand-held knife sharpener and Berkley micro-fiber towel. Perfect for prepping your day's catch wherever you are! IMAGES

Berkley MaxScent Stank-Bug ($8.99)

Unleash the power of scent with the Berkley MaxScent Stank-Bug—a 3.5-inch crawfish imitator that bass can't resist. Engineered with MaxScent technology, it releases an irresistible aroma that expands the strike zone and keeps fish holding on longer. Its compact profile and moderate claw action make it perfect for finicky bites, delivering just the right amount of movement to trigger strikes. Whether you're targeting smallmouth, largemouth, or spotted bass, the Stank-Bug is your secret weapon when nothing else works. IMAGES

Humminbird XPLORE 9" ($1499.99)

The XPLORE Series delivers lightning-fast performance and precision, packed with the features anglers love. Locate fishing spots faster with built-in LakeMaster and CoastMaster charts. Manage up to 10,000 waypoints with custom colors and icons, seamlessly syncing them to your phone. Experience unmatched clarity below the surface with compatibility for top-tier sonar, including MEGA Live 2 forward-facing sonar. Stay in control with One-Boat Network integration, effortlessly connecting to Minn Kota products for advanced GPS navigation and shallow water anchor deployment. With cutting-edge technology and an intuitive interface, the XPLORE Series takes your fishing to the next level. IMAGES

Saltwater

PENN Battle IV Spinning Combo ($159.99-$199.99) The newly upgraded PENN Battle IV Spinning combo, a leading choice for anglers who prioritize durability and versatility at an affordable price, now introduces the PENN Battle IV reel showcasing the all-new Hydro Armour System. This new system better protects the reel from saltwater intrusion and corrosion, increasing its durability. The Battle IV combo features a graphite blank rod designed for sensitivity and strength along with PENN’s dura-guides for long-lasting reliability and years of fish catching ability. IMAGES

Fenwick Elite Inshore Rods ($269.95–$289.95) Featuring Powerlux 200 resin and 30-ton graphite, the Elite Inshore rods are a combination of lightweight feel and sensitivity. Each model features proven Fenwick actions that pair perfectly with popular techniques for catching a variety of fish. Combined with the advanced resin technology, other key features include premium high-quality cork, an ergonomic reel seat, Titanium guides with zirconia inserts, and a limited lifetime warranty. The Elite Inshore series rods offer stronger, more durable rods without compromising the sensitivity and lightness that anglers have come to expect from Fenwick. IMAGES

Plano Weekend Tackle Bag ($39.99-$49.99)

Gear up for your next fishing trip with the Weekend Tackle Bag, designed for durability, organization, and all-weather reliability. Its Molded Waterproof Base keeps your gear dry on wet surfaces, while the Large Main Compartment and Die Cut Tool Sleeves ensure everything stays secure and easily accessible. Quick-access slip pockets let you grab essentials on the go, and the Daisy Chain System allows for extra gear attachment. Made with tough 600D polyester and a heavy-duty molded tooth zipper, this bag is built to withstand the elements. With included StowAways and an adjustable shoulder strap, this is the ultimate companion for any angler looking to fish smarter, not harder. IMAGES

Plano FROST Coolers ($149.99-$249.99) The Plano Frost™ Coolers are designed to keep your beverages and food cold for extended periods, making them ideal for outdoor adventures. Available in 14, 21, and 32-quart sizes, these coolers are built with heavy-duty latches, durable construction, and efficient insulation. They come in various colors, including Pacific Blue, Inland Green, Storm Gray, and Seafoam, offering both style and functionality. Perfect for camping, fishing, or tailgating, these coolers provide reliable performance in any environment. IMAGES

Berkley Gulp! Saltwater Turbo Shrimp ($8.99)

The Berkley Gulp! Saltwater Turbo Shrimp is a brand new Gulp! shape for saltwater anglers. Its unique leg design oscillates back and forth on retrieval, creating turbulence and vibration that disperses scent and draws fish in. With extreme scent dispersion that expands the strike zone 400x more than competitors, this bait guarantees more bites without the need for added scent. Available in 11 lifelike and bold colors across three sizes, the Turbo Shrimp is a must-have for any tackle box—ready to catch more fish in any water condition. IMAGES

Savage Gear RevMag Walker ($14.99)

The Savage Gear RevMag Walker revolutionizes saltwater fishing with its innovative reverse magnetic weight transfer system, delivering exceptional casting distance and perfect balance for smooth landings and immediate action. Designed to mimic the erratic movement of a dying baitfish, this topwater lure entices explosive strikes from large predators. Built for durability, it features corrosion-resistant, ultra-sharp hooks and a wide, side-to-side walking action ideal for inshore and nearshore fishing. With the RevMag Walker, Savage Gear combines cutting-edge design and performance to ensure every cast is a trophy opportunity. IMAGES

Fishing Apparel

SITKA Gear Radiant Sun Hoodie ($75)

The Radiant Sun Hoodie is built for long days under the sun, keeping you cool, comfortable, and protected. The ultra-light fabric (56% recycled polyester, 44% polyester) wicks sweat, dries fast, and offers UPF 50+ sun protection. The 3-panel hood fits over a hat and stays put when you're on the move, while thumbholes keep the sleeves in place and provide extra coverage for the backs of your hands. Polygiene® Odor Control helps fight stink, and smooth flatlock seams prevent chafing. A slight drop hem adds extra coverage, and forward shoulder seams make it more comfortable when wearing a pack. Available in Bluestone Camo, Shadow, and Sandstone, sizes S-XXL. IMAGES

SITKA Gear Amphib Short ($89)

The Amphib Short is built for hot days on and off the water, with a super-light, fast-drying stretch weave (96% nylon, 4% elastane) that moves with you. The 7.5-inch inseam provides the perfect balance of coverage and mobility, while an easy-cinch adjustable waistband ensures a secure fit. Breathable mesh pockets with Polygiene® Anti-Odor Technology keep things fresh, and three zippered pockets—two front, one rear right—secure essentials. A drain hole in the back pocket prevents water buildup, and an inseam gusset enhances mobility. Finished with a DWR coating to shed moisture, these shorts are ready for whatever the day brings. Available in Hemlock Green, Sandstone, and Shadow, sizes 30-44. IMAGES

Magellan Outdoors Men's Pro by Jacob Wheeler Angler Short-Sleeve Shirt ($44.99)

Stay cool and comfortable on the water with the Magellan Outdoors Men's Pro Jacob Wheeler Angler Short Sleeve Shirt. Designed for all-day fishing trips, this lightweight button-down is crafted from a breathable polyester-spandex blend that stretches with you. Its moisture-wicking, quick-drying fabric features advanced cooling technology to keep you cool and dry, while antimicrobial properties help fight odor—so you stay fresh from sunrise to sunset. IMAGES

Magellan Outdoors Men's Pro by Jacob Wheeler Long-Sleeve Gaiter Hoodie ($49.99)

Stay cool, dry, and protected on long fishing days with the Magellan Outdoors Men's Pro Jacob Wheeler Angler Gaiter Hoodie. Made from lightweight, flexible nylon, this hoodie moves with you for all-day comfort. Moisture-wicking and cooling technology keep you fresh, while antimicrobial properties fight odor. The UPF 50 protection and attached hood shield you from the sun, and the 1/4-zip closure allows for easy on and off. Designed for anglers who demand performance and protection—fish longer, stay comfortable! IMAGES

Magellan Outdoors Men's Pro by Jacob Wheeler Angler Technical Rainbreaker ($69.99)

The Magellan Outdoors Men's Pro Jacob Wheeler Angler Technical Rainbreaker is built for anglers who won't let the weather slow them down. Made from 100% polyester with 4-way stretch flex technology, this lightweight jacket offers superior mobility and comfort. Sealed seams provide water and wind resistance, while built-in ventilation enhances breathability. With UPF protection to guard against the sun, it's designed to keep you fishing longer in any conditions. IMAGES