Stuart, FL – As the Quantum brand embarks on its 40th anniversary (founded in 1984), there are big plans in place for the next decade. Expanding on a rich legacy of building top-tier rods, reels, and combos, the Quantum brand will now redirect its focus on the saltwater market. Embracing this shift, “we are committed to delivering the new standard of performance in saltwater tackle” Ken Eubanks CEO Rather Outdoors.

By assembling a team of industry veterans in sales, marketing, product, and brand management with over 150 years of experience in the saltwater tackle business, Quantum now has the critical foundation needed to push the brand to new heights.

“This team has a proven track record of managing successful saltwater brands and understands what our customers and consumers want. These guys aren’t corporate desk jockeys; they fish and take it seriously,” says Mike Rice, Senior VP of Quantum. “’Tested Beyond Limits’ is more than just a tagline for the brand; it’s how the team operates. Whether field testing on the water or rigorously testing rods and reels in the state-of-the-art facility in Tulsa, Oklahoma, nothing is approved until everyone agrees it’s market ready. No compromises.”

Complete with a new logo, branding, product, and a new headquarters in Stuart, Florida. Close to the customer base, year-round fieldtesting with a great inshore fishery and easy access to offshore waters, Stuart was an easy decision to be home base for this world class team.

What makes Quantum different than what’s already out there? Better products, enhanced profitability for the retailer, and better support from a team that won’t stop until our customers and consumers are satisfied.

When it comes to product, Quantum is set to release a very focused assortment at ICAST 2024. Two families of reels and combos, and one family of rods, for a total of forty of the best-selling SKUs in the business. The first couple years of development will be focused on spinning tackle, in fact next year’s product is already in development, but after that the possibilities are endless.

Quantum will release two new spinning reels at ICAST 2024, Benchmark™ and Strive™, each equipped with innovative features and built to the highest quality standards. Both reels are available in sizes 2500-8000 and are offered as combos as well.

Quantum Benchmark™ – built to catch anything from trout to tarpon, these reels are manufactured to the highest quality standards. In this case the name “Benchmark” is more than just a name. The Benchmark reels have a sturdy aluminum frame, keeping all gears and bearings in perfect alignment, and are fully sealed with SEALOQ™ 6 to protect internal components from water, salt, and sand, ensuring long-lasting performance. The GEARTEQ™ Machined Gearing is precisely cut to tight tolerances and is composed of premium materials to achieve a perfect blend of cranking power and gear smoothness. The class leading CFX200™ Carbon Fiber Xtreme drag system offers impressive max drags, great range, and a consistent curve, for impressive fish stopping power. The Quantum Benchmark reel does exactly that—sets the new benchmark for spinning reels, placing the highest standard of performance and reliability in the hands of anglers everywhere. MSRP $149.99 – $189.99.

Quantum’s Strive™ – offered in the same 6 sizes as the Benchmark, the Strive reel features a high strength aluminum frame to maintain perfect gear alignment and is fully sealed (to IPX6 standards) with Quantum’s exclusive SEALOQ™ 6 protection, shielding the inside of the reel from water, salt, sand, and other debris. The internal components are lubricated with Quantum’s Hot Sauce and work flawlessly together to produce the muscle needed to land big fish. Providing exceptional strength, the CFX200™ Carbon Fiber Xtreme drag system has an extremely high max drag for ample fish stopping power. Blazing new trails with forward-thinking innovation to provide the best saltwater gear around, Quantum Strive delivers to the highest caliber. MSRP $99.99 – $139.99.

Designed specifically for the inshore market, the Quantum Myth™ rod series offers exceptional value across its 10 models. Crafted with our proprietary HSX30 carbon fiber blank, this rod ensures superior strength and sensitivity. The Seaguide Zirconia guides, Fuji DPS reel seats, and sculpted premium cork grips are features typically found on higher-end rods. Yet, the Quantum Myth delivers these premium components at an unbeatable price, ranging from $129.99 to $169.99 MSRP. Experience the perfect blend of quality and affordability with the Quantum Myth™.

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.