St. Croix's angler-adaptable GRASP II reel seat for large-lure applications is just one example of the innovative new products that will be on display at the St. Croix Rod and SEVIIN Reels booth this week at ICAST 2024.

ORLANDO, FLA – Anglers: they're the what and the why behind our industry. Put them first - serving them on all fronts with a passion that matches theirs - and you'll survive challenging economic times and thrive during periods of economic prosperity.

St. Croix Rod has been putting anglers at the center of its decision making for 76 years by crafting the quality, long-lasting products anglers want, and doing it in a way that maximizes control throughout every stage of design, manufacturing, and distribution. It starts with consistent, family ownership extending over 47 years, continues with industry-endemic leadership at all levels, is fueled by two of the world's most advanced fishing-rod manufacturing facilities, and is further bolstered by a passionate family of St. Croix employees who take as much pride in crafting and delivering our rods as our anglers take in owning and using them.



At St. Croix Rod and SEVIIN Reels, we place a high value on innovation; it's a word those within the trade understand and appreciate, but it's really just a convenient phrase for anything new or better that improves or elevates an angler's fishing experience. Innovation can be bold, as in the case of the all-new St. Croix GRASP II angler-adaptable reel seat, or it can be subtle, such as the way in which the all-new SEVIIN GS Series casting reel is designed and crafted using new and better combinations of existing materials and technologies to increase performance, ease-of-use, reliability, and value. Large or small, bold or subtle, innovation is a primary pathway to greater angler satisfaction, and we're going to see a lot of it at the Orange County Convention Center this week.

Here's a look at some of ours.

New-for-2025 Products in the ICAST New Product Showcase

Freshwater Rod Category - PHYSYX Minnow Shakers
Conceived and executed in science, technique-focused PHYSYX rods increase angler control in every physical act. SCIV+ hybrid tubular carbon fiber blanks, titanium guides, and anthropometric design manifest an evolved lever and conductor of energy. A molded carbon fiber TRIGON handle, DYNAMIX reel seat, and rear trigger afford bionic-level control, balance, tactile feedback, & maximum comfort. Three all-new extra-fast and fast-action spinning models (PHXS63MLXF, PHXS63MXF, and PHXS66MLF) purpose-engineered for minnow-shaking techniques expand PHYSYX to 28 rods for 2025. Retail price is $345 to $415. Handcrafted in the USA with a 15-year warranty. Available August 1, 2024.

Freshwater Reel Category - SEVIIN GS Series Casting Reels
An expansion of the performance-focused SEVIIN GS Series for 2025, GS casting reels are designed, built, and relentlessly tested for flawless operation, uncompromising reliability, and maximum performance with heavy braided lines. Standout features include a one-piece aluminum frame, 9+1 stainless-steel bearings (Japanese stainless-steel spool bearings), 95-mm carbon fiber handle, and an easy-to-use dual magnetic + centrifugal braking system. Six highly tunable 150-size models are available in three gear ratios in right or left-hand retrieve. Retail price is $180 with a one-year warranty. Available September 1, 2024.

Rod & Reel Combo Category - GXR Bass Systems
New GXR Bass Systems bring St. Croix performance and SEVIIN reliability to the bass combo market. Offering eight technique-specific precision-matched models (four casting and four spinning), GXR Bass Systems combine proven SCII carbon fiber blanks, stainless-steel hybrid guide trains, premium-grade traditional split-grip cork handles, and smooth and powerful SEVIIN GXR casting and spinning reels for elevated fishing experiences in all of today’s top bass presentations. Retail price is $200 to $225 with a five-year rod warranty and a one-year reel warranty. Available August 1, 2024.

Fly Fishing Rods - TECHNICA
Technica answers the call of PhD-level trout fishing with six 4-piece models in #3 through #5 line weights. Responsive, moderate actions enhanced with an advanced carbon fiber matrix and exclusive MITO® functionalized graphene technology deliver exceptional line speed, loop stability, & accuracy. Optimized for dry-fly presentations everywhere – from wide, windswept rivers to intimate limestones – Technica is engineered & precision-crafted for the trickiest of trout-fishing situations. Retail price is $975. Handcrafted in the USA. Available June 1, 2024.



Other Significant New-for-2025 Product Introductions

SEVIIN GF Series Spinning Reels
SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning reel models for 2025 – each meticulously engineered for smooth and satisfying operation, uncompromising performance, hallmark reliability, and unprecedented value. Placing excellence within reach of any angler, GF Spinning reels feature lightweight carbon fiber polymer bodies and rotors, anodized aluminum braid-ready spools, multi-stack carbon fiber drag systems, and 5+1 stainless-steel bearings. Angler-friendly retail price is $110 with a one-year warranty. Available September 1, 2024.

Black Bass
The most comprehensive bass series ever developed by St. Croix Rod, the experience-focused Black Bass Series is conceived to open new doors on the water for all bass anglers via 36 purpose-driven casting (24) and spinning (12) models that excel in all of today’s bass presentations. Black Bass features premium, high-modulus SCIII carbon fiber blanks, lightweight stainless-steel guides, and progressive split-grip premium EVA handles. Retail price is $145 to $185 with a five-year warranty. Available December 1, 2024.

Rayfin
Delivering elite-level St. Croix performance to passionate multi-species anglers around the globe, the all-new international Rayfin Series offers 25 diverse casting and spinning models employing St. Croix’s most advanced materials and technologies. Optimized for perch and zander presentations, the comprehensive Rayfin Series features SCIV+ hybrid carbon fiber blanks, titanium guides, split-grip premium EVA handles and ergonomic carbon fiber reel seats in a complete range of lengths, powers, and actions designed for elevated performance in any freshwater pursuit. Retail price is $415 to $540 USD. Handcrafted in the USA with a 15-year warranty. Available December 1, 2024.

Mojo Musky TRIGON
Incorporating the anthropometric St. Croix TRIGON handle in both split-grip and modified full-grip configurations plus the all-new GRASPII angler-adaptable reel seat on all models, the reimagined Mojo Musky Series for 2025 presents anglers new levels of comfort, control, and choice in pursuit of monster masquinongy. Built on durable, angler-preferred SCIII carbon fiber blanks, Mojo Musky offers 17 versatile lengths, powers, and actions – ten existing and seven all-new – to support excellence in all musky presentations. Retail price is $285 to $380 with a five-year warranty. Available December 1, 2024.

GRASP II Line Extensions
Delivering new levels of choice, comfort, and control to large-lure anglers, the St. Croix GRASP II angler-adaptable reel seat features an interchangeable trigger system allows anglers to quickly and securely switch between a full-sized GRASP palming handle, a smaller standard trigger, or no trigger at all with a flat insert that covers the attachment area. The innovative GRASP II system requires no tools, and a premium accessory pouch containing all GRASP II attachments is included with each rod. In addition to the entire new-for-2025 Mojo Musky Series, the GRASP II angler-adaptable reel seat will be featured on select large-lure St. Croix rod series and models for 2025, including Legend Tournament Musky (all models), Mojo Bass (JOG710HF, JOG710XHF, and JOG83XXHFT models), and Legend Tournament Bass (LBTG710HF, LBTG710XHF models).

If you are attending ICAST this week, please come speak with us at ICAST On the Water, in Booth #2223, and see our innovative new products in the New Product Showcase and the ICAST Fly Shop. Whatever your specific needs or objectives as a member of the trade or industry, we'd love to have a conversation with you about how we can work together for the benefit of anglers... or at the very least swap a few fishing stories. Travel safe, and we'll see you at the show.

St. Croix Dealer Inquiries: dealersupport@stcroixrods.com

SEVIIN Reels Dealer Inquiries: dealersupport@seviinreels.com

Online Media Kit for All New-For-2025 St. Croix and SEVIIN Products.

About St. Croix Rod
Headquartered in Park Falls, Wisconsin, St. Croix has been proudly crafting the Best Rods on Earth for over 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.

About SEVIIN Reels
Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix Rod’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and marketing products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable reels on the water.