BIRMINGHAM, Ala. — B.A.S.S. announced today that Bass Pro Shops, a long-standing premier sponsor of the organization’s many events and the title sponsor of the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, will launch the Bassmaster & Bass Pro Shops Holiday Shop-A-Thon beginning today and running through mid-January.

While gearing up for their 2025 outdoor adventures — whether it’s fishing, hunting or camping — shoppers can enter the Bassmaster & Bass Pro Shops Holiday Shop-A-Thon daily from Dec. 2 through Jan. 15 for a chance to win one of six $1,000 Bass Pro Shops gift cards, with one winner selected each week for six weeks.

The entry form and official rules can be found at Bassmaster.com/BassProShopsHolidayShopathon.

There is no purchase or payment necessary to enter the Bassmaster & Bass Pro Shops Holiday Shop-A-Thon. It is open to legal residents of the 48 contiguous U.S./D.C., age 18 or older at the time of entry who have a valid U.S. driver’s license. There is a limit of one entry per person per day.

About Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the- best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors.

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.