Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, explore and connect with dealers in their area.

• This year, the U.S. Dealer Finder drove more than 65,000 introductions/clicks to dealer websites and phone numbers, up 145% increase from last year. The tool saw more than 93,000 users, up 150% compared to last year, and 128,000 pageviews.
• The Canada Dealer Finder also saw an increase with 11,500 introductions to Canadian dealers – up 106% compared to last year. The tool had more than 25,000 users (up 1% year-over-year) and nearly 30,000 pageviews this year.

Additional enhancements to the tool are underway including a fresh look and feel of how the dealer listing cards are displayed as well as the implementation of the geolocation functionality. With this new feature, users can opt in through their browser settings to allow location permission, so the tool automatically presents dealers within a 25-mile radius in that location.

Once these potential boat buyers are introduced to the dealers, the dealers must welcome and nurture them through their boating journey. This is an important step to help build and grow our industry for the future.

Dealers looking to update their listing or be added to the Find a Boat Dealer locator tool can simply fill out this form, and MRAA will reach out to help make changes.

Discover Boating is powered by NMMA and MRAA.