Yamaha Marine kicks off the new year with the “New Year, New Reliability” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 6, 2025, through March 31, 2025, customers who purchase select, new, eligible Yamaha four-stroke outboards have several options to add value depending on horsepower range.

Through the new promotion, customers who purchase eligible, new Yamaha outboards in the 30-to-450 horsepower range have an opportunity to add two years of Y.E.S. coverage* to Yamaha Limited Warranty coverage. For new eligible 30-350 hp outboards that means a total of five years of coverage protection. For new eligible 425-450 hp outboards that means a total of seven years of coverage protection. Finally, the “New Year, New Reliability” sales event gives customers who purchase Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $200 in dealer credit, toward the purchase of goods and/or services, based on MSRP.

"The 'New Year, New Reliability' sales event is all about delivering exceptional value on our most popular outboards," said Scott Higgins, Division Manager, Marketing, Yamaha Marine Engine Systems. "As we look ahead to 2025, Yamaha remains dedicated to providing customers with the dependable power they need to fully enjoy their time on the water."

Yamaha’s “New Year, New Reliability” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from January 6, 2025, through March 31, 2025.

Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

*Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 30 -450 hp is a 24-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 24-month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract); 2.5 hp to 25 hp four stroke outboard is a dealer credit of up to $200, based on hp, toward the MSRP value of goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. To be eligible, outboards must also have been manufactured since January 2018. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold January 6, 2025 – March 31, 2025, and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 (866) 937-3983. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal Yamaha Customers nationwide.

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.