Columbia, SC – Re-engineered Lew’s® Custom and Custom Pro Spinning Reels to be launched at ICAST 2024, continuing to build momentum for the Lew’s brand in the spinning category after the inception of the Custom Lite Spinning Reel.

Reliably smooth performance with every cast – Lew’s Custom Spinning Reel is designed to work as hard as you do. The rugged aluminum body and sideplate promise years of durability and protect a 10-bearing system, a sealed hybrid carbon drag system, and a lightweight double anodized braid ready aluminum spool. The reel boasts lightweight strength with a C60 carbon skeletal rotor that allows for increased sensitivity, an aluminum bail wire, and a reversible aluminum handle with Lew’s contoured Pro Power Knob for added grip and comfort.

Supplying astoundingly smooth operation with every turn of the handle, Lew’s Custom Pro Spinning Reel is up for any job at any time. Striking the ideal balance between smoothness and strength, the Custom Pro Spinning Reel features 11+1 premium stainless steel bearings, a machined aluminum drive gear for extended gear life and durability, and a hybrid carbon drag system. The aluminum body and sideplate along with the C60 Carbon skeletal rotor keep the gears protected and in perfect alignment. The lightweight double anodized, braid ready aluminum spool is crafted to withstand high amounts of pressure from any line weight, and the internal reel components are lubricated with Speed Lube® for maximizing seamless performance. The reel also features a reversible aluminum handle with Pro Power Knob for a customized, comfortable experience.

Both Custom and Custom Pro Spinning Reels have a reduced reel weight, smoother drag, and improved handle/startup freeness over their predecessors and are offered in 100, 200, 300, and 400 sizes to appeal to a variety of angling species and applications.

MSRP:

Lew’s Custom Spinning Reel - $99.99

Lew’s Custom Pro Spinning Reel - $139.99

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.