As the Coastal Conservation Association of California (CCA CAL) gets ready to honor Dave Pfeiffer, president of Shimano North America Fishing, with the 2025 Anthony Hsieh Conservation Award, Bass Pro Shops has announced its commitment the major sponsor of the May 1, 2025, gala awards dinner.

“We are pleased to support CCA CAL’s great work in advocating for ocean anglers and conserving marine resources in California,” said Rich Dziedzic, manager of the Bass Pro Shops’ Irvine, California, retail center. “At the same time, we are proud to be a part of the evening’s festivities on May 1st as the giants of the sport fishing community gather to honor a true icon of marine conservation, Dave Pfeiffer.”

CCA CAL’s highest accolade, the Anthony Hsieh Conservation Award honors an individual who has supported sportfishing in California, and has made meaningful contributions toward the protection, restoration, and enhancement of our marine resources. The May 1st event will take place at the Long Beach Grand in Long Beach, California.

“Dave Pfeiffer’s dedication to marine conservation and supporting angling access in California and elsewhere goes to the heart of what CCA CAL and this award is all about,” said Chris Arechaederra, executive director of the non-profit organization. “That’s why we are so excited that Bass Pro Shop—a conservation leader in its own right—is joining with CCA CAL to celebrate Dave’s tireless work on behalf of California ocean anglers.”

A highly skilled angler and founding member of CCA CAL, Pfeiffer has helped lead the non-profit volunteer organization since its inception by serving as vice chair on CCA CAL’s state Board of Directors. He also serves on the Executive Committee and Government Relations Committee for CCA CAL.

Pfeiffer began his career in 1988 with Shimano, then based in Irvine, California, as a regional sales manager. He served in various key positions, including president/CEO of Shimano America and now as president of Shimano North America Fishing based in Charleston, South Carolina. As Pfeiffer’s career accelerated, so has his volunteerism in support of the sport fishing community.

Pfeiffer has served for 25 years on the American Sportfishing Association Board of Directors in positions that have included chair and vice chair. He serves on the Board of Directors for the Center for Sportfishing Policy and is current chair of the Management Committee. Other board position service includes the South Carolina Boating and Fishing Alliance and Building Conservation Trust.

Today, Pfeiffer resides in the Charleston area, but his California roots remain strong. “I began my fishing career on the West Coast, and so I will always stay connected to the ocean waters off of California,” Pfeiffer says. “With so many issues threatening the sport fishing community in California, we all need to work hard to conserve the marine resources and protect ocean angling access. I am proud to do my part, and I am honored and humbled to be chosen as the 2025 Anthony Hsieh Conservation Award recipient.”

“Please plan to join us,” Arechaederra said. “It will be a wonderful evening as the luminaries of the angling world come together to recognize one of the greatest names in sport fishing and marine conservation—Dave Pfeiffer.”

For more information, dinner tickets and sponsorship opportunities, visit ccacalifornia.org/2025-cca-conservation-dinner.