The Mooch Minnow may appear at first glance like many other soft plastic minnow baits, but there are key differences, starting with the lure’s tab tail, which makes it substantially different, and in most cases better.

In addition to its unique paddle tail design, another defining feature of the Mooch Minnow, is its use of TPE Material. Not only does it float, enhancing the action of presentation, but it’s ultra-durable. That meant that Connell could catch 20 bass on tournament day on a single softbait. That alone saved him valuable time, and saves other tournament anglers valuable cash. It’s scented, too, so fish grab it and won’t let go.

Because of the way the tail is designed, it doesn’t have a hard kick, but rather a tight wobble, one that’s almost invisible to the naked eye.

Perhaps most importantly, it excels in a wide variety of presentations, once again providing value. It can be fished on a dropshot, on a jig head vertically, or with Wheeler’s signature horizontal shake, and it’ll still maintain the absolute correct amount of roll and kick to emulate a living, fleeing baitfish.

The Mooch Minnow’s 3-½ inch profile resembles the size of many common baitfish throughout bass fishing country, from threadfin shad to perch to ciscoes to smelt.

The Mooch Minnow is available in 20 pro-designed colors, including: Albino Shad, Black, Black N Blue, Chartreuse Pearl, Electric Shad, Ghost Morning Dawn, Goby, Green Pumpkin Chartreuse Pepper, Green Pumpkin Disco, Green Pumpkin Goby, Green Pumpkin Magic, Green Pumpkin, Green Shad, Gizzard Shad, Perch, Pearl White, Shad, Sungill, Sexy Shad, and Tennessee Shad.

The Mooch Minnow is sold six per pack and has a manufacturer’s suggested retail price of US $5.99.