Santa Ana, CA – AFTCO has partnered with Kicker on an all-new lineup of Pickle Kick Swimbaits, available in exclusive colors proven to attract bites. Originally crafted for trophy bass hunting, the Pickle Kick’s natural swimming action and weedless design make it a must-have for targeting fish coast to coast. Offered in three lengths and exclusive AFTCO / Kicker colorways, this swimbait delivers lifelike movement that gets results. This exciting collaboration also includes a limited edition collection of hats and t-shirts, first unveiled at the Pacific Coast Sportfishing Show and now available online.

“You’re bit in this kit. Tried-and-true colors that work from coast to coast—AFTCO and Kicker team up to bring you some bi-coastal bitness while keeping you looking good on and off the water.”

For more information, visit aftco.com and kickerfishing.com.

About Kicker

Established in 1998 after years of meticulous research, Kicker Fishing Brand has been dedicated to producing high-quality fishing lures known for their consistent performance and erratic, side-to-side kicking action that attracts a variety of gamefish. In 2015, the brand underwent a revitalization and continues to evolve under the leadership of Randy Spizer and Skyler Khachadoorian, staying true to its roots of quality and innovation.

Kicker started with surface irons but has since expanded into plastics and terminal tackle, always pushing the boundaries of lure design. By creating new bites before anglers even knew they existed, Kicker continues to shape the future of fishing with products that redefine how and where fish are caught.

About AFTCO

Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO’s fishing clothing and fishing rain gear is designed to handle the harshest elements. Whether you are a tournament bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun’s harmful UV rays, AFTCO keeps you fishing comfortably.

AFTCO reflects a legacy of firsts. From former company Chairman Milt Shedd’s pioneering conservation achievements, to the invention of the roller guide and the introduction of the world’s first pair of true fishing shorts, AFTCO provides conservation leadership and innovative products proven to deliver performance on the water. Our passion for the outdoors goes beyond our product offering because of an unwavering commitment to help protect our fishing resources and angler rights. Through our 10% Pledge to Protect and Conserve, your purchase of any AFTCO product directly supports conservation initiatives.