Wednesday, January 15, 2025

Quantum Focuses On Saltwater Market

As Quantum celebrates 40 years of innovation and reliability this year, the brand is embarking on an exciting new chapter by shifting its focus solely to the saltwater market. With a team of industry veterans boasting over 150 years of combined experience, a new headquarters in Stuart, Florida, and state-of-the-art testing facilities in Tulsa, Oklahoma, Quantum is poised to set the benchmark in saltwater gear.

Staying Anchored in Tradition – Full Retail Support


While many brands shift to direct-to-consumer models, Quantum is doubling down on its long-standing commitment to anglers and the retailers who serve them. For years, Quantum has built its reputation on delivering innovative products while fostering strong relationships with trusted local dealers. This means you won’t see Quantum pushing consumers to their own website for Holiday discounts or seasonal sales. In fact, retailers will be pleased to hear that consumers will not be able to buy anything from Quantumfishing.com outside of apparel.


“At Quantum, it’s not just about selling gear; it’s about supporting the people who connect anglers with the tools they need to succeed,” said Ken Eubanks, CEO of Rather Outdoors.

Reinforcing Retail Partnerships

Quantum’s dedication to retail partners extends beyond tradition—it’s central to the company’s vision for the future. By empowering retailers with enhanced profitability, exceptional service, and exclusive access to best in-class products, Quantum ensures that every rod, reel, and combo reaches anglers through trusted local dealers.

Innovative Products That Define the Future

Earlier this year at ICAST, Quantum released two new spinning reels, the Benchmark™ and Strive™, and a 10-rod series of Myth™ inshore rods. Both reels are available in sizes 2500-8000 and are offered as combos as well.

 

Quantum Benchmark™ Spinning Reels

This reel is equipped with SEALOQ™ 6 sealed protection (up to IPX6 rating), GEARTEQ™ machined gearing, and the CFX200™ Carbon Fiber Xtreme drag system. The Benchmark reel does exactly that – sets the new benchmark for spinning reels. MSRP: $149.99 - $189.99

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Quantum Strive™ Spinning Reels

This reel also features Quantum’s SEALOQ™ 6 sealed protection (up to IPX6 rating), a feature not often found at this price point. Additionally, the CFX200™ Carbon Fiber Xtreme drag system and aluminum body make it an exceptional value for both beginners and seasoned anglers alike. MSRP: $99.99 - $139.99

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Quantum Myth™ Rod Series

Featuring HSX30™ carbon fiber blanks and premium components like SEAGUIDE® Zirconia guides and premium cork, this inshore-focused lineup delivers exceptional strength and value. MSRP: $129.99 - $169.99

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These products showcase Quantum’s dedication to innovation, durability, and value, giving anglers confidence while on the water.

 

To learn more about Quantum’s latest offerings, visit quantumfishing.com.

Retailers can discover more about the new Quantum Fishing saltwater products by visiting the Quantum LEARN channel.

Interested in becoming a dealer? Please reach out to Gary Borland, VP of Quantum, at gborland@ratheroutdoors.com.