FOOTHILL RANCH, CA – Swimbaits have proven that a carefree, essentially lethargic motion can trigger massive strikes. Works on freshwater bass. Dittos for inshore. The trouble with saltwater is that a pack of soft plastic swimbait bodies mightn’t get you through the morning, shredded and constantly needing to be replaced.

So, what if you could replicate the same relaxed motion in a hardbait? Maybe factor in some subtle snaking around, too? Well, DAIWA did it. Released last season, the LAZY FASHAD put the personality of a swimbait in a saltwater-grade twitchbait and incorporated a little slalom action. Now, the creative lure designers introduce the four-inch LAZY FASHAD 100S, a slightly larger and sinking version of the original and with a new proprietary flash called LASER IMPACT®.

“LASER IMPACT provides an incredible level of visibility to the fish,” said DAIWA Field Marketing Manager, Chris Martin. “Inside the LAZY FASHAD 100S’s durable ABS plastic body, we installed a prism that captures and reflects light 360-degrees. This vastly widens the field of visibility.” Compare that to your average flash foil that kicks light in one or two directions, and maybe the wrong ones.

The hooks were upgraded, too. “We went to BKK saltwater-grade hooks to for their extreme sharpness and durability,” said Martin. For six generations, BKK has manufactured some of the world’s sharpest and strongest hooks, both freshwater and saltwater.

On a straight retrieve, DAIWA’s LAZY FASHAD 100S winds through the water like a relaxed baitfish – one destined to become a meal. The slow sinking lure can be lowered anywhere in the water column before engaging, too. Once in motion, the lure dives up to three-feet, precise depth dictated by the speed of retrieve and line thickness, narrower pulling deeper.

And, unlike a swimbait motoring with limited wobble, the LAZY FASHAD 100S rolls side-to-side while it broadcasts color via its LASER IMPACT prism.

The LAZY FASHAD 100S’s curious slalom action is produced by a conspicuous fin centered on the head of the bait. Sort of looks like a miniature aquatic rhinoceros. Despite the diminutive nature of the fin, though, it really moves the bait around.

The LAZY FASHAD 100S can be fished more aggressively, too. Technically categorized as a twitchbait, snapping the LAZY FASHAD 100S affects a sudden dive. And, because of the fin, each pull sends it in a new direction. Essentially, it’s two lures in one: a slow swimmer and a ripper.

Internally, the LAZY FASHAD 100S features a dual-purpose metal ball chamber. On the cast, it’s a weight-transfer system imparts exceptional launch distances, even bucking the wind. While retrieved, it emits subtle ticks that produce auditory responses – strikes – from inshore predators like redfish, trout, jacks, snook, calico bass, and others.

Externally, the durable LAZY FASHAD 100S sports refined cosmetics, to include realistic eyeballs, gills and mouthparts, and scale patterns. Choose from a palette of intense saltwater patterns, including SKELETON CHART BACK, SKELETON RED HEAD, SKELETON MULLET, HOLO SARDINE, 3D KONOSIRO, and PINK CLEAR HOLO.

For the first time, laziness is a virtue.

LAZY FASHAD 100S FEATURES:

·LASER IMPACT® technology

·Slow sinking

·Unique rolling and slalom swim

·Can be fished slow or fast

·BKK 3X Hooks for superior holding power and higher hook-up rate.

·Durable ABS plastic body

·Realistic eyeballs, mouthparts, and gills

·Detailed scale patterns

·SIZE: 100mm (4-inches)

·WEIGHT: 21.3g (¾-ounce)

·COLORS: CHART HEAD MULLET, CHART HEAD SARDINE, BLUE PINK, RED HEAD, and MAX LASER

MSRP $18.99

About DAIWA Corporation

DAIWA's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, DAIWA Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, DAIWA Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, DAIWA's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. DAIWA’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at DAIWA.us