Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand new Mini-Hammer punches way above its weight class. The 3/16 oz offering delivers an unmatched hammering action that simply drives fish crazy.

“Pound for pound, the Mini-Hammer is the toughest lipless crankbait around,” says GSM Fishing brand manager Wes Higgins. “The wide profile of the head puts out heavy vibrations from a compact body, which is the perfect balance between size and action. The Mini-Hammer is going to be a great addition to the Bill Lewis lineup, and it couldn’t be rolling out at a better time as we head into the colder months.”

Featuring Tri-Tone sound chambers and Mustad Triple Grip hooks that turn bites into catches, the Mini-Trap is available in 16 proven colors.

For more information on Bill Lewis Fishing, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!