Whitewater Minimalist Packable Rain Jacket

Your mind will be blown that it’s packable – the raingear is that exceptional. Made of a breathable polyester stretch fabric and 100% waterproof, the jacket lets you muscle up to fling a crankbait or utilize the three-piece adjustable hood and waist hem to hunker down and troll. Added features include double-taped seams, YKK zippered pockets, a protective storm flap, adjustable Velcro cuffs, and oversized zippered pockets. The pants’ incredibly flexible fit allows you to quickly kneel to put a lip-lock on a trophy largemouth. Travel pouches included. See also matching Pant.

MSRP $99.99

Solbello® Shade

The freshest and most functional sunshade on the beach. The innovative solution to the age-old issue of traditional beach umbrellas tumbling down the beach, breaking, and ultimately becoming waste is over. Solbello revolutionized beach comfort by harnessing the power of the wind itself. The patented, fully self-contained beach shade sets up in less than a minute without sandbags or drilling. Once in place, it self-adjusts with the prevailing wind and unfurls with the slightest breeze.

$150

EGO 30 Liter Roller Cooler

While we’re talking fun in the sun, consider chilling your beverages in EGO’s sporty 30 Liter Roller Cooler. Although the mobile cooler boasts impressive features, it’s founded on pure cooling performance. Stringent testing puts it at 72 hours of ice retention at 80°F. Those cooling abilities come from its 2-inch-thick, closed-cell, insulated walls with even thicker insulation underneath the lid and on the bottom. The critter is tough, too, with thermoplastic fabric outer walls. You’ll also marvel at its durable molded base and serious zipper top. Tie-Down D-Rings let you secure it to an ATV, UTV, boat, snowmobile, and more. And, as indicated in the name, it rolls like luggage.

MSRP $339.99

Black Diamond Astro 300-R Rechargeable Headlamp

Small enough to bring just in case, but bright enough to light the way down unexpected rappels and dark trails, the Astro 300 R is a fully rechargeable light featuring a compact body that is ergonomic with a low profile for better balance. In addition, the updated optical efficiency provides brighter light at 300 lumens. Powered by a BD 1500 Li-ion battery that’s charged by a micro USB, the Astro 300 R also features a sustainably made elastic headband with Repreve recycled textiles. The Astro's dimming and strobe modes let you customize the lighting to your needs, and the highly weather resistant housing withstands rain and sleet from any angle.

MSRP $39.95

DAIWA ARDITO Jitte Telescopic Travel Rod

DAIWA’s self-contained telescoping rod design concept is groundbreaking. The 6’7’ARD67B-TR casting and ARD67S-TR spinning rods – each with a full train of eight guides – can telescope into themselves with the handle used to make it completely protected and self-contained. Collapsed and contained, it’s like holding a baton. Fits in everything from a backpack to carryon luggage. Enjoy the mobility while knowing it will still perform like a traditional rod once you hit the water.

MSRP $199.99

DAIWA Fuego LT

The perfect companion for the spinning version of the ARDITO Jitte Telescopic Travel Rod, the affordable reel features a carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The Fuego LT sports DAIWA’s AIRDRIVE ROTOR, which along with the carbon-fiber body, reduces overall weight. DAIWA’s exclusive AIRDRIVE BAIL is strong, rigid, and doesn’t bend—yet, it’s thinner and lighter than tubular designs. It’s AIR ROTOR is lighter, stronger, and more balanced than any rotor system that’s come before. The 2000 or 2500 size pair well with the aforementioned travel rod.

MSRP $109.99

Northland Fishing Kits

Northland Fishing Tackle is the master at compiling comprehensive fishing kits. From cabin kits to ice fishing, crankbaits, and everything in between, they cover the gamut. Perfect gift for when you know what the receiver fishes for, but don’t want to hunt down lures one by one.

Prices start at $26.99

All Fish are Awesome

Traditions Media President, Noel Vick, comes to market with his first wildlife themed children’s book, “All Fish are Awesome!” Driven by exceptional illustrations, the fish-filled book takes young readers on a species by species journey highlighting some of the extraordinary characteristics of both saltwater and freshwater specimens. From sturgeon to sharks and rainbow trout to rainbow darters, and everything in between, the hardcover book gets kids interested in the natural world while gaining an appreciation for our finned friends. Ages 4 – 10.

MSRP $16.99

Also available on Amazon and Barnes and Noble

Finding Our Way

Noel’s business partner, Leslie Vick, also put pen to paper and authored a new book. Although not outdoors related, the poignant book will touch every reader out there. Caregiving to her is so much more than bed pans, prescriptions, and appointments. It’s also the bills, home maintenance, and funeral planning. As you read her guide, you will find many examples, and personal suggestions that made her pull her hair out, cry, and laugh!

MSRP $18

Also available on Amazon and Barnes and Noble

NORSK Lithium 50AH 12.8V LiFePO4 Battery – Guardian

Lithium power is all the rage, and rightly so. They deliver more oomph and better hold power than their non-lithium counterparts. Crafted with precision under the strict ISO 9001 standards, the Norsk Lithium 50Ah is built to last, delivering unparalleled reliability and durability for all your outdoor needs. Whether you’re out on the water, on the trail, or in the field, this battery provides consistent and dependable power. With its cutting-edge Bluetooth functionality and advanced Battery Management System (BMS), the Norsk Lithium 50Ah offers unbeatable convenience and performance. Simply download the Norsk Guardian App for iOS or Android to monitor your battery’s charge level, voltage, and other important data, all from your smartphone.

$399.99

TUO Clement Puffy Jacket

From the designer of exceptional outerwear comes the packable, lightweight, mobile, and warm Clement Puffy Jacket. High wind resistance makes this a great early-morning and late-evening piece for your fall collection. TUO uses Paralite™ Lightweight Breathable Insulation for exceptional warmth. Features include pockets for secure storage, adjustable high neck hood for extra protection in colder temperatures, and articulated elbows for improved fit and mobility. You can wear it alone or as a layering piece when temps drop.

MSRP $199.99

Hardcore Softshell Vest

Although crafted for waterfowlers, Hardcore’s newest vest advances all your cold weather outdoor activities. The stylish vest is windproof, breathable, and highly water-resistant, while simultaneously allowing for mobility and providing comfort. The outer shell features a DWR-treated four-way stretch, smooth ripstop polyester fabric that easily deflects sticky obstacles such as burrs and cattail fluff while the super comfortable grid fleece lining offers ideal thermal regulation. A Lycra bound collar and armholes promote mobility without binding against base layers while the 3.5” stand-up collar and cinchable waist reduce heat loss. Last but not least, a slightly trimmer fit is great for layering.

MSRP $119.99

Blocker Outdoors Shield Women’s Drencher Jacket

The women’s Drencher Jacket features Blocker Outdoors’ exclusive RainBlocker® membrane, which completely seals out moisture while allowing perspiration vapor to pass through. The company’s signature S3® silver antimicrobial technology significantly reduces odors, while other features include a built-in, adjustable 3 piece hood, full zip with storm flap for easy dressing and protection, two snap-closure pockets for secure gear storage, drawcord waist, and harness access opening for treestand hunting applications. See also matching Pant.

MSRP $89.99

Blocker Outdoors Shield Verse Pant

Built to excel, this everyday workhorse offers lightweight versatility and comfort like no other. Designed to move with you, the Verse Pant keeps you cool and comfortable in warm weather as well as offering durability that can withstand the demands of extreme conditions. Its quick-drying and moisture-resistant properties ensure you stay dry and odor-free during extended use. The lightweight double-weave polyester fabric is not only durable, but also treated with a DWR finish for moisture protection. With its 4-way stretch construction, these pants offer optimal flexibility while maintaining their strength against tears and snags. Articulated knees further enhance your range of motion, whether you’re climbing steep terrain or crawling through dense vegetation.

MSRP $99.99

ScentLok Women’s Cold Blooded 3-in-1 Parka

Camo is fashionable and functional, and the Women’s Cold Blooded 3-in-1 parka fits the bill. It combines a form-fitting design with innovative Carbon Alloy® technology that combines the power of activated carbon, treated carbon, and zeolite for maximum odor adsorption. Its DryLok™ breathable waterproof/windproof membrane yields stupendous protection from the elements, while the parka’s Primaloft® insulation warms the core and soul. Other key features include a moisture-wicking inner lining for maximum sweat management, brushed tricot outer fabric and smooth tricot lining, Berber fleece vest lining for supreme warmth, and an adjustable hood with a bonded bill for protection.

MSRP $299.99

ScentLok BE:1 Trek Base BLACKOUT Series Merino Wool Shirt

ScentLok’s most advanced and comfortable base layer yet, the all-new BE:1 Trek Base BLACKOUT Series defends the core with the superior warmth, softness, breathability, and anti-microbial properties of fine Merino wool. Blended with eco-conscious Modal and Tencel™, the fabric is ultra-soft and flexible for extreme next-to-skin comfort, mobility, and warmth without bulk. Carbon Alloy™ adds extraordinary odor adsorption, while ScentLok’s proprietary Fusix™ technology is added to destroy odor-causing bacteria while maintaining supreme stretch. Finally, Silver Alloy™ is infused to further combat bacteria growth in the harshest environments.

MSRP $129.99 to $139.99

Camp Chef Everest 2X

Widely acclaimed, the portable and affordable cooker is designed for avid outdoorsmen. Packed with two, 20,000 BTU burners, the Everest offers quick, matchless ignition no matter your coordinates. Adventure seekers will enjoy a generous 215 sq. inches of cook space engineered for maximum food output.

MSRP $189.99

Weber Traveler Compact Portable Gas Grill

We’ve all enjoyed burgers and dogs out of Weber’s Original Kettle Charcoal Grill. Now, you can make grilling part of your next outdoor adventure with the Weber Traveler® Compact Portable Gas Grill. At 32” wide and only 37 pounds, it's 20% smaller than the original Weber Traveler Grill and fits easily into the trunk of most compact cars. Sturdy one-piece design with automatic lid lock makes it easy to take anywhere, from the trail to a tailgate. Raise the grill with one hand and get cooking, with plenty of room to make a meal for four.

MSRP $299.99