Minnetonka, MN – In his new role, Pete Przepiora will work with Rapala VMC’s retail partners and distributors to market all Rapala VMC brands sold in the U.S., including Rapala lures, knives, apparel and accessories; Storm, Blue Fox, Luhr-Jensen, and Williamson lures; StrikeMaster ice fishing augers and apparel; VMC hooks and terminal tackle; Sufix fishing line and leaders; CrushCity softbaits; and 13 Fishing rods and reels.

Przepiora will work with rep groups serving the needs of customers who sell both freshwater and saltwater fishing products.

“Pete brings a deep, grassroots understanding of what customers want and expect from manufacturers,” said Travis Tuma, Vice President of Sales for Rapala VMC. “Pete’s experience, knowledge, and passion for the fishing industry fits perfectly into the Rapala culture. With the recent addition of 13 Fishing and CrushCity, we’re looking forward to continued growth of our strong portfolio of brands with Pete’s expertise, especially in the bass category. We’re very excited to have Pete become part of the Rapala family.”

About RAPALA VMC

Rapala VMC group is the world’s leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. Rapala VMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala VMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by anglers worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. Visit www.rapala.com.