Wednesday, April 23, 2025

AFTCO "Flex 01 Shorts" an Instant Classic

The Original Fishing Short® has been the go-to short for anglers worldwide since 1989. Over three decades later, with over one million pairs sold, AFTCO’s design and product development teams have refined every detail for today with the all-new Flex 01 Shorts. These fishing shorts are crafted from flexible fabric that allows for unrestricted movement.

Dom Hirota, VP of Product, led the creation of the Flex 01, aiming to breathe new life into AFTCO’s legacy style. “The Flex 01 was designed with the M01, The Original Fishing Short®, in mind. The design team kept the M01’s original structure, then added comfort with stretch material and modernized the fit and finish. The goal was to create a version of the M01 that bridges the gap between function and lifestyle—something that’s just as comfortable on the water as it is at the park with the kids,” said Hirota.

From chasing bluefin to bass, the Flex 01 Shorts are feature-packed, with DWR (Durable Water Repellent) stain resistance to repel fish slime and grime, and they’re built tough to withstand whatever Mother Nature has in store. Made from comfortable stretch twill fabric, the Flex 01 Shorts feature reinforced stitching at all major stress points to prevent wear and tear.

These shorts are finished with an elastic waistband and seven pockets, including a reinforced pliers pocket, keeping your essentials close at hand. With a 6” inseam for an above-the-knee fit, the Flex 01 strikes the perfect balance between performance and lifestyle.

The Flex 01 is an extension of AFTCO’s legacy fishing shorts collection, designed to equip anglers to pursue any fish in any water. Same heritage, built for today.

image 5The Original Fishing Short®: Reinvented For Today 1

About AFTCO

Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO’s fishing clothing and fishing rain gear is designed to handle the harshest elements. Whether you are a tournament bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun’s harmful UV rays, AFTCO keeps you fishing comfortably.

AFTCO reflects a legacy of firsts. From former company Chairman Milt Shedd’s pioneering conservation achievements, to the invention of the roller guide and the introduction of the world’s first pair of true fishing shorts, AFTCO provides conservation leadership and innovative products proven to deliver performance on the water. Our passion for the outdoors goes beyond our product offering because of an unwavering commitment to help protect our fishing resources and angler rights. Through our 10% Pledge to Protect and Conserve, your purchase of any AFTCO product directly supports conservation initiatives.