Wednesday, July 17, 2024

Quantum Becomes Saltwater Brand

As Quantum rolls into its 40th anniversary, big changes are underway. Moving forward Quantum will focus solely on the saltwater market. Historically, Quantum was a strong freshwater brand with high end rods and reels geared towards the tournament bass angler. There were also models geared towards the serious saltwater angler with familiar models like the Cabo and Smoke. It’s had an incredibly strong following through the years. For Quantum to continue to be stewards of the brand we must respect the past but also chart ourselves into the future.

This strategic change has been several years in the making. We started by building from the ground up with a team of industry veterans boasting over 150 years of combined experience in saltwater. “Our team has a proven track record of managing successful saltwater brands and understands what our customers and consumers want. These guys aren’t corporate desk jockeys; they fish and take it seriously,” says Mike Rice, Senior VP of Quantum.

Quantum’s new headquarters in Stuart, Florida, is perfect for year-round field testing with access to both inshore and offshore waters. Tested Beyond Limits is their mantra and a core pillar of the brand. “It’s more than just a tagline for the brand; it’s how the team operates every day,” says Paul Bourcq, Senior Director of Marketing. “Whether field testing on the water or rigorously testing rods and reels in the state-of-the-art facility in Tulsa, Oklahoma, nothing is approved until everyone agrees it’s market ready. No compromises.”

This year, Quantum will introduce two new spinning reels at ICAST 2024, the Benchmark™ and Strive™. In addition, a Myth™ series of inshore rods will be available with prices starting at $129.99. Each Myth rod contains a 30-ton carbon blank, zirconia guides and Fuji reel seats and range from a 7’ light actin all the way to heavy 7’9’’ Tarpon/Snook rods.

Both reels are packed with premium features, are available in sizes 2500-8000, and are also offered as combos. Each is fully sealed (rated to IPX6) and has a class leading CFX200™ Carbon Fiber Xtreme drag system. These products will be available this fall and pricing for the Strive is $99.99 – $139.99 while the Benchmark reels range from $149.99 - $189.99.

 
 

Benchmark Reel Features

  • SEALOQ™ 6 protection fully seals (rated to IPX6) the body and spool and actively protects internal components from water, salt, sand, and other debris
  • GEARTEQ™ Machined Gearing is precisely cut from premium aluminum and brass
  • CFX200™ Carbon Fiber Xtreme Drag System is extremely smooth with a class leading max drags for fish stopping power
  • Rigid aluminum frame keeps gears, bearings, and seals in perfect alignment
  • 5 stainless steel ball bearing for seamless performance day in and day out

Strive Reel Features:

  • SEALOQ™ 6 protection fully seals (rated to IPX6) the body and spool and actively protects internal components from water, salt, sand, and other debris
  • CFX200™ Carbon Fiber Xtreme Drag System is extremely smooth with a class leading max drags for fish stopping power
  • High-strength aluminum frame keeps gears and bearings in perfect alignment
  • 4 stainless steel ball bearings enable smooth performance for the life of reel
  • DURA-LOQ™ clutch ensures quick and powerful hooksets to land more fish

Click here to check out the new Quantum website for additional new product details!